Ikea Have It Sussed...

A while back, Ikea produced a video which did the rounds on Facebook. They videoed an "experiment" - releasing 100 cats into one of their stores overnight, just to see what would happen. There was precious little "experiment" about the whole thing; as far as I could see, the exercise simply demonstrated that Ikea had worked out the golden rule of internet marketing: if you put a cat in the video, it's an instant hit.

The video itself was a bit of a disappointment to many people, as there was far too much talking about the cats from their owners, and not as much actual footage of the kitties themselves. Watching it carefully, however, made me wonder if this wasn't actually just the first step - and that an actual advert starring the feline explorers would eventually be released.

I was absolutely right, of course, and here is the finished article...

However, it would appear that not everyone is quite as positive about our feline friends. There is a spoof version of the advert, with an alternative ending. I am posting it here for the entertainment of Jonathan, Blackfen's Senior MC, who is forever asking whether my two cats have been turned into vindaloo yet. Before you start sending him death threats, I should just point out that Jonathan actually built the cats some rather nice steps to help them get to the cat flap...